Marketing Shooter x Stick On Chic: From 0 to 378 Orders & 2.7x ROAS in Just 3 Months
Brand Objective
StickOnChic partnered with us to launch its direct-to-consumer (D2C) website and establish a strong presence in the competitive fashion jewelry market. The key objectives were:
* Build a strong digital footprint from day one
* Define a clear segmentation, targeting, and positioning (STP) strategy
* Drive early sales to support business sustainability
* Build meaningful brand connect with Gen Z women
Brand Background
StickOnChic is a contemporary fashion jewelry brand offering minimalist and Western-style pieces—stackable rings, charm bracelets, layered necklaces, and chic hoops—designed for both casual and occasion wear. Our goal was to position StickOnChic as an *affordable luxury brand*—delivering elegant, trend-forward designs at accessible prices to appeal to the Gen Z consumer.
Strategy & Execution
Our comprehensive digital marketing services formed the backbone of a structured full-funnel strategy
1. Top of Funnel (TOF)
Leveraged influencer-style and user-generated content (UGC) via Instagram Reels and Facebook video ads to build brand visibility among Gen Z audiences.
2. Middle of Funnel (MOF)
Rolled out catalog ads with limited-time offers to nurture interest.
Offer-led carousels consistently achieved the lowest cost per result.
3.Bottom of Funnel (BOF)
Focused on personalized retargeting campaigns for cart abandoners. Messaging was urgency-driven and aligned with user browsing behavior.
Key Performance Metrics
*2X growth in orders* within 90 days
*ROAS improved* from 1.3x to 2.7x
*Customer Acquisition Cost (CAC)* dropped by *51.7%*
Catalog ads with offers delivered consistent top performance
*378+ total orders* generated in 3 months
Final Outcome
Through deep audience insights, clear funnel structuring, and continuous creative testing, we successfully launched and scaled StickOnChic’s online presence. The brand has now established itself as a preferred destination for Gen Z women seeking stylish, affordable jewelry.
*Results:* Sustained growth, higher efficiency, and a brand narrative that clearly resonates with its target audience.
SERVICE PROVIDED
- Branding
- Performance Marketing
- Website Launch